About
Hi! I'm Tzipora (Tzippy) Cohen, the principal consultant at TLC Consulting, and I'm excited to bring my 20+ years of marketing, communication, fundraising, and management experience in both the for-profit and
non-profit sectors to my clients. Every organization and business is different, so TLC approaches every project with a clean slate, ready to listen to your needs and offer your project the Tender Loving Care it deserves.
TLC incorporates out-of-the-box fresh approaches as well tried-and-true tactics and strategies to help
YOU meet YOUR goals.
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Curious how we can help you?
Day-to-day life in a non-profit or small business is busy. You wear many hats, have limited budgets, and are understaffed. We get it! Partnering with TLC is your secret tool to achieving your goals using the resources you do have.
Branding
You know who you are but do others? Do they understand what you do, know why it’s relevant to them or why they should support you? Can they recognize your brand from across the room? Identifiable and consistent, strong branding is key to the success of every non-profit and business. TLC Consulting is a pro at working with organizations and businesses to identify the right words and look so you can ensure people understand your work, connect with it, and most importantly want to participate in or support it.
Marketing Plans
Emails. Social posts. Direct mail. Digital and print ads. Videos. Events. It can be so overwhelming figuring out what to do, how much, and when. TLC takes the guesswork out of how to make sure your audience knows what you want them to and when. Every organization is unique and needs its own strategically built plan that also fits into the resources it has; TLC will help you figure it all out so you know what to focus your resources on and get the most bang for your buck. Or, maybe you have ideas of your own but don’t have the bandwidth to do it – TLC has your back on execution too!
Campaigns
From fundraising to awareness campaigns, we can help you with it all. TLC will help you identify theme, language, design and manage a roll out plan. Utilizing multiple tactics and mediums, we are here help you meet your unique goals.
Events
Throwing a dinner? Donor thank you event? Launch party? We know you are busy running the actual day-to-day of your non-profit, let us come in and make planning and having these events successful and actually fun! From timelines to video production.
Testimonials
Watching Tzipora create order out of chaos was tremendous. As the Board Chair of the Marketing Committee for a non-profit board I serve on, I was able to witness Tzippy visualizing her strategy. She organized the Marketing Department and then created client relationships with each of the business units. She listened. Listened to challenges, listened to needs, collaborated with those who wanted to be involved in the process and delivered to those who just wanted her to deliver. Tzippy led the department and the organization through a rebranding - modernizing the look, feel and messaging of the organization all while saving the company money by streamlining the vehicles through which information was disseminated. Her imprint was and remains the brand of the institution.
Susan Marenoff-Zausner,
President, Intrepid Sea, Air & Space Museum
I worked with Tzipora for nearly a decade at the Kaplen JCC on the Palisades where she served as Chief Marketing Officer and I served as Director of Development. Having worked in the nonprofit sector for more than twenty years, I can say without hesitation that Tzipora is as high-level as there is. Not only does she offer tremendous expertise in the field of marketing, but her knowledge and skills go well beyond that. She is extremely experienced from a fundraising perspective and works collaboratively and creatively together with you. From working on high-profile, mission-driven special events to robust campaigns (both annual and capital), Tzipora is an effective leader in all that she does. Bottom line is that Tzipora can truly do it all and makes everyone around her at ease knowing that the results will always take the organization to even greater heights.
Alison Kenny, Director of Development
Tzipora was able to seamlessly become one with our team and quickly understand our issues and turn them into opportunities. Her ability to listen, analyze, and then communicate effectively to stakeholders made all the difference on our project. From fine tuning the marketing strategy, to guiding us through the brainstorm phase with her fresh ideas, all the way through execution, she was invaluable during our time of transition.
Shira Kaiserman, Managing Director of Marketing
Marlene Meyerson JCC Manhattan
I had the pleasure of working with Tzippy during my time on the management team of a major non-profit and I loved working with her! We worked on many campaigns and brand identity pieces together. She is a consummate professional, who listens critically, helps strategize goals, and creates a clear plan to accomplish them. I can't say enough good things about working with her."
Robbie Fried, Chief of Staff
I’ve worked with Tzipora for over 8 years. There is no consultant that is more passionate, smart, strategic and capable. She is someone any business should partner with. She analyzes with heart, listens and then is open and honest with business needs to produce an outcome that truly makes a difference.
Rebecca Seeman, Creative Director
How Can TLC Consulting
Partner with You?
Schedule a free consultation to see how Your organization or business can benefit from some Tender Loving Care